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Body Odor and Biopolitics: Characterizing Smell in Neoliberal America
Paperback
BeautyMetaphysical GeneralGeneral Sociology
ISBN13: 9781476683287
Publisher: McFarland & Company
Published: Mar 8 2021
Pages: 216
Weight: 0.65
Height: 0.70 Width: 5.90 Depth: 8.80
Language: English
Originally rooted in stereotypes about race and class, the modern norm of bodily odorlessness emerged amid 19th and early 20-century developments in urban sanitation, labor relations and product marketing. Today, discrimination against strong-smelling people includes spatial segregation and termination from employment yet goes unchallenged by social justice movements.
This book examines how neoliberal rhetoric legitimizes treating strong-smelling people as defective individuals rather than a marginalized group, elevates authority figures into arbiters of odor, and drives sales of hygiene products for making bodies acceptable.
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