Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Billion Shilling Creator Economy: TikTok and the New Kenya: Influencers, Culture, Business, and the Digital Transformation of Society

The Billion Shilling Creator Economy: TikTok and the New Kenya: Influencers, Culture, Business, and the Digital Transformation of Society

Orondo, Jerry

Paperback

Business GeneralGeneral ComputersGeneral Sociology

Currently unavailable to order

ISBN13: 9798181945050
Publisher: Independently Published
Pages: 368
Weight: 1.08
Height: 0.76 Width: 6.00 Depth: 9.00
Language: English
The Billion Shilling Creator Economy: TikTok and the New Kenya is a compelling exploration of how a single social media platform transformed culture, business, entertainment, politics, and everyday life in one of Africa's most dynamic nations. In just a few years, TikTok has evolved from a simple video-sharing app into a powerful force shaping public opinion, creating new celebrities, launching businesses, influencing elections, and redefining how millions of young people communicate and express themselves. From viral dance challenges and comedy skits to influencer marketing, digital entrepreneurship, and artificial intelligence, the platform has become a mirror of modern Kenyan society.

This book takes readers deep into the world of creators, trends, algorithms, online fame, youth culture, mental health, digital activism, and the rapidly growing creator economy. It examines how TikTok has changed music, fashion, language, relationships, identity, and opportunity while also exploring the challenges of cyberbullying, misinformation, addiction, and online pressure.

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