Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Big Man of Jim Beam: Booker Noe and the Number-One Bourbon in the World

The Big Man of Jim Beam: Booker Noe and the Number-One Bourbon in the World

Kokoris, Jim

Hardcover

Business BiographiesBusiness GeneralLiquor

Publisher Price: $24.00

ISBN10: 1119320151
ISBN13: 9781119320159
Publisher: Wiley
Published: Sep 13 2016
Pages: 240
Weight: 0.60
Height: 0.90 Width: 5.00 Depth: 7.10
Language: English
Lessons on product, quality, innovation, and longevity from the First Family of Bourbon

The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the First Family of Bourbon to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence.

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