Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense

Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense

Few, Stephen

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ISBN10: 1938377109
ISBN13: 9781938377105
Publisher: Analytics Pr
Published: Feb 1 2018
Pages: 96
Weight: 0.50
Height: 0.40 Width: 6.00 Depth: 8.90
Language: English
Big Data, Big Dupe is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If data is the new oil, Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

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