Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Beyond the Horse Race: How to Read Polls and Why We Should

Beyond the Horse Race: How to Read Polls and Why We Should

Zogby, John

Hardcover

General Political Science

ISBN10: 1538197146
ISBN13: 9781538197141
Publisher: Rowman & Littlefield Publishers
Published: Aug 27 2024
Pages: 176
Weight: 0.80
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English

Called a timely read for the politically inclined (Booklist), this book from one of America's most prominent pollsters offers readers a master class in understanding what polls can reveal about public opinion.
Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers--who is leading and who is trailing--miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been used well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

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