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Beyond Princess Culture: Gender and Children's Marketing

Beyond Princess Culture: Gender and Children's Marketing

Hardcover

Series: Mediated Youth, Book 32

TelevisionBusiness of ArtWomen's Studies

ISBN10: 1433156350
ISBN13: 9781433156359
Publisher: Peter Lang Inc., International Academic Publi
Published: Mar 21 2019
Pages: 318
Weight: 1.34
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

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Also from

Foss, Katherine A.

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Women's Studies