Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bertelsmann: A Transnational Media Service Giant

Bertelsmann: A Transnational Media Service Giant

Tröger, Mandy
Becker, Jörg

Hardcover

Series: Global Media Giants

Business GeneralBusiness of WritingGeneral Sociology

ISBN10: 1032068965
ISBN13: 9781032068961
Publisher: Routledge
Published: Sep 29 2022
Pages: 104
Weight: 0.62
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market.

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