Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bernard Shaw and Modern Advertising: Prophet Motives

Bernard Shaw and Modern Advertising: Prophet Motives

Wixson, Christopher

Paperback

Series: Bernard Shaw and His Contemporaries

Literary CriticismTheater History

ISBN10: 3030087492
ISBN13: 9783030087494
Publisher: Palgrave Macmillan
Published: Jan 5 2019
Pages: 181
Weight: 0.52
Height: 0.41 Width: 5.83 Depth: 8.27
Language: English
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

1 different editions

Also available

Also in

Theater History

View All