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Beauty in a Box: Detangling the Roots of Canada's Black Beauty Culture
Paperback
BeautyBlack American StudiesWomen's Studies
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ISBN13: 9781771123587
Publisher: Wilfrid Laurier University Press
Published: Apr 17 2019
Pages: 318
Weight: 1.10
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
One of the first transnational, feminist studies of Canada's black beauty culture and the role that media, retail, and consumers have played in its development, Beauty in a Box widens our understanding of the politics of black hair.
The book analyzes advertisements and articles from media--newspapers, advertisements, television, and other sources--that focus on black communities in Halifax, Montreal, Toronto, and Calgary. The author explains the role local black community media has played in the promotion of African American-owned beauty products; how the segmentation of beauty culture (i.e., the sale of black beauty products on store shelves labelled ethnic hair care) occurred in Canada; and how black beauty culture, which was generally seen as a small niche market before the 1970s, entered Canada's mainstream by way of department stores, drugstores, and big-box retailers.Also in
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