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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Apollonia Poems

Apollonia Poems

Paperback

Series: Wisconsin Poetry

AccountingGeneral Poetry

ISBN10: 0299312844
ISBN13: 9780299312848
Publisher: University of Wisconsin Press
Published: Aug 15 1996
Pages: 88
Weight: 0.35
Height: 0.40 Width: 6.40 Depth: 8.80
Language: English
How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present.

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General Poetry