Anticipation (Advertisement)

High Quality Content by WIKIPEDIA articles! Anticipation is an award-winning Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney, as 'Dancing Man', the barman was played by Londoner Gordon Winter. It was the final part of the Guinness Time advertising campaign, which had been running in Ireland since the late 1980s.