Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising as Multilingual Communication

Advertising as Multilingual Communication

Kelly-Holmes, H.

Paperback

AccountingMarketingLinguistics

ISBN10: 0230217060
ISBN13: 9780230217065
Publisher: Palgrave MacMillan
Published: Nov 30 2004
Pages: 206
Weight: 0.64
Height: 0.51 Width: 5.50 Depth: 8.50
Language: English
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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