Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising as Multilingual Communication

Advertising as Multilingual Communication

Kelly-Holmes, H.

Hardcover

AccountingMarketingLinguistics

ISBN10: 1403917256
ISBN13: 9781403917256
Publisher: Palgrave MacMillan
Published: Nov 30 2004
Pages: 206
Weight: 0.87
Height: 0.36 Width: 6.58 Depth: 8.58
Language: English
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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