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Advertising and Psychology (RLE Advertising)
Hardcover
Series: Routledge Library Editions: Advertising
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9780415817707
Publisher: Routledge
Published: Mar 21 2013
Pages: 192
Weight: 0.70
Height: 0.50 Width: 6.20 Depth: 9.30
Language: English
In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader.
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