Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Adv Ser Mar Man V 5

Adv Ser Mar Man V 5

Swartz, Teresa A.
Bowen, David E.
Brown, Stephen W.

Hardcover

Series: Advances in Services Marketing and Management, Book 5

Business GeneralMarketingGeneral Sociology

ISBN10: 0762300094
ISBN13: 9780762300099
Publisher: Emerald Pub Ltd
Published: May 14 1996
Pages: 388
Weight: 1.58
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

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