Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Auto-Showroom Design and the Visitors' Attention

Auto-Showroom Design and the Visitors' Attention

Al-Helly Firas
Ibrahim Fuziah

Paperback

General Architecture

ISBN10: 3659472638
ISBN13: 9783659472633
Publisher: Lap Lambert Academic Pub
Published: Feb 6 2014
Pages: 156
Weight: 0.52
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
In an attempt to broaden the understanding of the physical environment's role on the visitor in the exhibition. This book investigates the impact of colour on the visitor's attention within the interior space of the auto-showrooms. It focused on three variables which presented by colour as an independent variable, highlighting exhibits as a mediator, and the visitor's attention was the dependent variable; Where developed a numeric scale to measure the impact of colour on the visitor's attention, and practical experiment to answer the research question by both quantitative and qualitative approaches. The results showed that there is a significant relationship between the colour and the visitor's attention by highlighting the cars and brands within the interior space of the showroom. The authors have observed that there is indifference in applying the interior design principles and elements in most of auto-showrooms; forgetting the basic goal of the establishing those showrooms is to attract the visitor's attention into the exhibits; not into the interior constructions. The book is a contribution to fill a gap in knowledge, and it may open new horizons for future studies.

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