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The Author's Toolkit: Mastering the Art of Author Visibility
Paperback
Business of WritingGeneral Design
Publisher Price: $14.99
ISBN13: 9781956442588
Publisher: Highlander Enterprises
Published: Jun 18 2025
Pages: 166
Weight: 0.68
Height: 0.45 Width: 6.00 Depth: 9.00
Language: English
What if writing your book was just the beginning of your author journey?
You've poured your heart into the manuscript, hit publish, and... now what? Visibility doesn't magically appear. In today's crowded marketplace, even the best books need a smart, strategic author behind them-one who knows how to show up, stand out, and stay connected.
The Author's Toolkit: Mastering the Art of Author Visibility is your go-to guide for building a long-term platform that doesn't burn you out or make you cringe. Inside, seven experts in branding, marketing, publicity, and publishing come together to demystify what it really takes to grow your reach and revenue-without losing your voice.
Whether you're launching your debut or breathing new life into a backlist, this book will help you:
✔ Craft a brand that feels like you
✔ Build and maintain a reader-focused website
✔ Use social media without selling your soul
✔ Leverage interviews and speaking gigs
✔ Create a press kit that gets you booked
✔ Master the art of email newsletters
✔ Stay visible beyond launch day
This isn't about doing everything. It's about doing the right things-strategically, sustainably, and with heart.
Your book deserves to be read. Let's make sure the world knows it exists.
Contributions by: Cheri D. Andrews, Esq.; Sandra Beatty; Hanne Broter; Jill Celeste, MA; Deborah Kevin, MA; Jennifer Nichols; Suzanne Tregenza
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