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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

Hardcover

MarketingGeneral Computers

ISBN10: 1032831324
ISBN13: 9781032831329
Publisher: CRC Press
Published: Oct 21 2024
Pages: 178
Weight: 0.97
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

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Phillips, David

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General Computers