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The Audience in Everyday Life: Living in a Media World

The Audience in Everyday Life: Living in a Media World

Hardcover

Technology & EngineeringGeneral Sociology

ISBN10: 0415942594
ISBN13: 9780415942591
Publisher: Routledge
Published: Jul 3 2003
Pages: 222
Weight: 1.06
Height: 0.77 Width: 6.38 Depth: 9.28
Language: English
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

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General Sociology