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Artificial Intelligence in Political Marketing, Public Affairs and Trust: A Curated Literature Overview

Artificial Intelligence in Political Marketing, Public Affairs and Trust: A Curated Literature Overview

Hardcover

MarketingGeneral ComputersGeneral Political Science

PREORDER - Expected ship date February 7, 2027

ISBN10: 3032358183
ISBN13: 9783032358189
Publisher: Palgrave MacMillan
Published: Feb 7 2027
Language: English

Artificial intelligence is rapidly reshaping political marketing, campaigning and public affairs. As AI transforms how messages are created, targeted and trusted, it also raises urgent questions about misinformation, deepfakes, ethics and democratic legitimacy.

This book explores the relationship between AI and political communication through the crucial lens of trust. It traces the development of political marketing and public affairs, examines how AI is changing advocacy, lobbying and policymaking, and asks whether these technologies strengthen engagement or deepen public scepticism. Bringing together debates on information abundance, persuasion, regulation and accountability, it shows how AI can enhance communication while blurring the boundary between fact and reality. The discussion connects practical developments in campaigning with wider questions about legitimacy, transparency and civic participation in data-driven societies. Timely and thought-provoking, the book asks who will govern influence, credibility and accountability in an AI-driven democracy--and what this means for citizens, campaigners, policymakers, researchers and society.

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General Political Science