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Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture
Paperback
Art Criticism & TheoryGeneral Sociology
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ISBN10: 3837626199
ISBN13: 9783837626193
Publisher: Transcript Publishing
Published: Nov 18 2014
Pages: 340
Weight: 1.00
Height: 0.80 Width: 5.80 Depth: 8.90
Language: English
ISBN13: 9783837626193
Publisher: Transcript Publishing
Published: Nov 18 2014
Pages: 340
Weight: 1.00
Height: 0.80 Width: 5.80 Depth: 8.90
Language: English
This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, Art/Commerce explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
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