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612-822-4611
The Art and Techniques of Business Portrait Photography

The Art and Techniques of Business Portrait Photography

Paperback

General Photography

Currently unavailable to order

ISBN10: 1584281073
ISBN13: 9781584281078
Publisher: Amherst Media
Published: May 1 2003
Pages: 128
Weight: 1.14
Height: 0.37 Width: 8.54 Depth: 11.12
Language: English
Photographers wanting to create great business portraits must go beyond easily composed, well-lit mug shots created in the studio. This book focuses on maximizing the bottom line and improving creativity, giving business-portrait photographers an edge over the competition. An overview of the business skills needed to achieve success in this arena is provided, including finding a niche, pricing portraits, advertising, marketing, and finding an assistant. The professional techniques that are a prerequisite for top-quality photography are presented, including technical advice on exposure, metering, diffusing light, and selecting the necessary equipment. A thorough discussion of composition and lighting considerations is appended to each image, and ample, clearly drawn lighting diagrams are included throughout.

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