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612-822-4611
Architect's Essentials of Marketing

Architect's Essentials of Marketing

Paperback

Series: Architect's Essentials of Professional Practice, Book 15

AccountingGeneral Architecture

ISBN10: 0471463647
ISBN13: 9780471463641
Publisher: John Wiley & Sons
Published: Sep 3 2004
Pages: 288
Weight: 0.75
Height: 0.80 Width: 5.40 Depth: 8.40
Language: English
Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
* Authoritative advice from leading national figures
* Flip-and-find access to critical business information
* Bulleted lists and callout boxes for quick reference
* Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

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