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وسائل التواصل الاجتماعي
Paperback
MarketingGeneral Political ScienceGeneral Sociology
Publisher Price: $24.00
ISBN13: 9786144295496
Publisher: Madarek Company for Publishing and Distributi
Published: Apr 29 2026
Pages: 212
Weight: 0.57
Height: 0.48 Width: 5.83 Depth: 8.27
Language: Arabic
Social Media During Crises: COVID-19 as a Case Study by Dr. Abdulrahman Abdulaziz Al-Hazzā' is an in-depth academic work that examines the role of social media in managing crises and shaping public opinion, with a focused case study on the COVID-19 pandemic.
Drawing from scientific research and field analysis, the book explores the evolution, characteristics, and societal impact of social media platforms. It analyzes their role in communication, information dissemination, and crisis management, highlighting both their advantages and risks. The work also investigates misinformation, credibility of sources, and the dynamics of audience trust during critical periods.
The book is structured into three major sections: an overview of social media, the relationship between social media and crisis management, and the influence of social media on public opinion formation. It includes analytical data, surveys, and real-world observations-particularly within the Saudi context-making it a valuable resource for researchers and media professionals .
By combining theoretical frameworks with practical insights, the book provides readers with a comprehensive understanding of how digital platforms can both support and challenge crisis response efforts. It is especially useful for students of media, communication, and public relations, as well as professionals involved in information management during emergencies.
وسائل التواصل الاجتماعي خلال الأزمات (كورونا نموذجًا) للدكتور عبد الرحمن عبدالعزيز الهزاع هو كتاب علمي تحليلي يدرس دور وسائل التواصل الاجتماعي في إدارة الأزمات وتأثيرها على الرأي العام، مع التركيز على جائحة كورونا كنموذج تطبيقي.يتناول الكتاب نشأة وسائل التواصل الاجتماعي وخصائصها وتأثيراتها المختلفة، كما يناقش دورها في نقل المعلومات والتفاعل مع الجمهور خلال الأزمات، إضافة إلى تحليل قضايا مثل المصداقية، التضليل الإعلامي، ومستوى الثقة لدى الجمهور.ينقسم الكتاب إلى ثلاثة محاور رئيسية التعريف بوسائل التواصل الاجتماعي، علاقتها بالأزمات وإدارتها، وتأثيرها في تشكيل الرأي العام. ويعتمد على بيانات تحليلية ودراسات ميدانية واستبانات، خاصة في المجتمع السعودي، مما يمنحه طابعًا علميًا تطبيقيًا .يُعد هذا العمل مرجعًا مهمًا للباحثين والطلاب وAlso in
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