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الرأي العام والدعاية وتش
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ISBN13: 9786038343869
Publisher: Rushd Bookstore
Pages: 376
Weight: 1.32
Height: 0.78 Width: 6.69 Depth: 9.61
Language: Arabic
يُعد هذا الكتاب مرجعاً استراتيجياً وتحليلياً معمقاً في علوم الاتصال والإعلام الحديث، حيث يغوص في تعقيدات صناعة الرأي العام وأساليب الدعاية وتشكيل الاتجاهات النفسية والاجتماعية في ظل الثورة الرقمية. ينطلق الكتاب من تأصيل نظري لظاهرة الرأي العام، مستعرضاً نشأته، طرق قياسه، وتطوره، مع التركيز على الخصائص والوظائف التي يؤديها في المجتمع المعاصر. ولا يكتفي الطرح بالجانب التقليدي، بل يمتد ليشمل دور الإعلام الجديد ووسائله المتعددة في إعادة صياغة الوعي الجمعي.
يفرد الكتاب فصلاً محورياً لمناقشة تأثير تقنيات الاتصال الرقمي الحديثة، مثل تطبيقات الهواتف المحمولة ومواقع التواصل الاجتماعي، وكيفية توظيفها في تشكيل اتجاهات الرأي العام الإلكتروني. كما يسلط الضوء على إشكاليات تشكيل الرأي العام في الإعلام الجديد ودور صحافة المواطن في تفعيل المشاركة السياسية والاجتماعية. وينتقل المؤلف ببراعة ليربط بين الإعلام والسياسة العامة للدول، محللاً العلاقات العامة الدولية والأمن القومي والعالمي في بيئة الاتصال الرقمي المتسارعة.
أحد أهم محاور الكتاب هو تحليل أساليب القوة في مجتمع المعلومات، حيث ي
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