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الاصول الفكرية للاعلام د
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ISBN13: 9786038202937
Publisher: Rushd Bookstore
Pages: 224
Weight: 0.80
Height: 0.47 Width: 6.69 Depth: 9.61
Language: Arabic
تاب الأصول الفكرية للإعلام دراسة نقدية يُعد مرجعًا مهمًا لفهم الأطر الفكرية التي تشكل ممارسة الإعلام وأساليبه في مختلف السياقات السياسية والاجتماعية. يسلط الكتاب الضوء على التطورات النظرية للإعلام، بدءًا من النظرية الشيوعية التي ترى الإعلام أداة للسيطرة الفكرية والسياسية، حيث يربط الإعلام بالاقتصاد والسياسة ويعكس مصالح الدولة الحاكمة، مؤكدًا على أن الإعلام ليس حياديًا بل يخدم أهدافًا اجتماعية وسياسية محددة. يناقش الكتاب أثر هذا التوجه على الممارسة الإعلامية، مثل التوجيه المسبق للمحتوى، الرقابة الصارمة، وتسخير الإعلام في تعزيز الأيديولوجيا الحاكمة، مما يجعل الإعلام أداة للسلطة أكثر من كونه وسيلة لنقل المعلومات.
إضافة إلى ذلك، يعرض الكتاب النظريات الليبرالية للإعلام التي تعتبر الحرية الفردية وحرية التعبير أساس عمل الإعلام، حيث يتمتع الصحفي والمواطن بحرية الوصول إلى المعلومات ونشرها دون تدخل الدولة. كما يركز على نظرية الحرية في الإعلام التي تدعو إلى التوازن بين حرية التعبير والمسؤولية الاجتماعية، معتبرة الإعلام ركيزة أساسية للديمقراطية، حيث يتيح للمجتمع المشاركة في الحيا
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