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الإعلام الدولي مفاهيم وم
Paperback
Business GeneralGeneral ArtGeneral Education
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ISBN10: 6038288031
ISBN13: 9786038288030
Publisher: Rushd Bookstore
Published: May 10 2023
Pages: 172
Weight: 0.62
Height: 0.37 Width: 6.69 Depth: 9.61
Language: Arabic
ISBN13: 9786038288030
Publisher: Rushd Bookstore
Published: May 10 2023
Pages: 172
Weight: 0.62
Height: 0.37 Width: 6.69 Depth: 9.61
Language: Arabic
يقدم كتاب الإعلام الدولي مفاهيم وممارسات معالجة علمية متكاملة لطبيعة الإعلام في سياقه العالمي، حيث يسلّط الضوء على دور وسائل الإعلام في تشكيل الرأي العام الدولي والتأثير في العلاقات السياسية والثقافية بين الدول. ينطلق الكتاب من مناقشة أهداف المنظمات الدولية في المجال الإعلامي، وأهمية تعبئة الرأي العام العالمي، موضحاً كيف أصبح الإعلام أحد أهم أدوات القوة الناعمة في العصر الحديث. يمثل هذا الكتاب مرجعاً مهماً للطلاب والباحثين في مجالات الإعلام والاتصال والعلاقات الدولية، إذ يجمع بين المفاهيم النظرية والتطبيقات العملية، ويساعد على فهم دور الإعلام في صياغة العلاقات الدولية والتأثير في الرأي العام العالمي.
International Media: Concepts and Practices provides an integrated scientific treatment of the nature of media in its global context, highlighting the role of the media in shaping international public opinion and influencing political and cultural relations between countries. The book begins by discussing the goals of international organizations in the field of media, and the importance of mobilizing global public opinion, explaining how the media has become one of the most important tools of soft power in the modern era. This book represents an important reference for students and researchers in the fields of media, communication and international relations, as it combines theoretical concepts with practical applications, and helps to understand the role of the media in shaping international relations and influencing global public opinion.
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