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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
Paperback
Series: Routledge Advances in Translation and Interpreting Studies
ISBN13: 9781032269368
Publisher: Routledge
Published: May 27 2025
Pages: 200
Weight: 0.64
Height: 0.45 Width: 6.00 Depth: 9.00
Language: English
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
1 different editions
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Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
Ho, Nga-Ki Mavis
Hardcover
Also from
Ho, Nga-Ki Mavis
Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English
Ho, Nga-Ki Mavis
Hardcover
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