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And Then There's This: How Stories Live and Die in Viral Culture
Paperback
ISBN13: 9780143117612
Publisher: Penguin Publishing Group
Published: Aug 31 2010
Pages: 208
Weight: 0.41
Height: 0.55 Width: 6.60 Depth: 8.48
Language: English
-Wired From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
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