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Americanizing the French: Assimilation and Resistance in the Twentieth Century
Hardcover
French HistoryGeneral World History
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ISBN13: 9781807680336
Publisher: Berghahn Books
Pages: 356
Language: English
The French added an American accent to how they lived during the 20th century. American consumer society and mass culture modified how they shopped, dined, entertained, enjoyed leisure, conducted business, pursued economic modernity, and defined the good life. Richard F. Kuisel offers an engaging historical survey of French Americanization, exploring jazz, Hollywood, Ford's assembly line, G.I.s, supermarkets, Coca-Cola, McDonald's, world wars, the Marshall Plan, Disney, and globalization. Americanization inspired emulation, but also provoked anti-Americanism and anti-globalism. The French confronted the American model and used it as a foil to chart their own way to modernity, reworking American offerings to make them more French.
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