Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century

America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century

Segrave, Kerry

Paperback

Medical ReferenceGeneral Sociology

ISBN10: 0786447540
ISBN13: 9780786447541
Publisher: McFarland & Company
Published: Feb 10 2010
Pages: 238
Weight: 0.70
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English

This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which cured pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated that clinging film and to copywriters who wondered where the yellow went, the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.

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