Alternative Capital Raising

In direct contrast to the decline of traditional business and project funding sources resulting from the ongoing financial crisis, the alternative capital market has grown from strength to strength. ALTERNATIVE CAPITAL RAISING: Business Funding in the New Capital Markets explains for the first time, in plain English how this new capital market operates and how you can access it. The book is written for business and project leaders seeking to raise 5 million to 5 billion+ across all major currencies. It answers the questions being asked by business leaders worldwide: Who are the investors?; What is alternative capital?; Where is the money?; Why are the processes so different?; When and how should I apply for funding? CHAPTER HIGHLIGHTS: CHAPTER 1: Where's the Money What is now emerging shows that the global financial crisis - at the time seen as so devastating - was not so much a disaster, but a long overdue purge. CHAPTER 2: The Impact of Private Wealth Since 1995 private wealth, generated mostly by entrepreneurs, has had an ever increasing influence on the global resource of investible capital...The most recent report also shows that ...their combined wealth grew some 30% from US$30.7 trillion in 2004 to US$42.7 trillion 2011...it would not be so absurd to estimate that 20% (US$8.5 trillion) of it is available - for the right projects. CHAPTER 3: Some Alternative Capital Structures ...there are now at least 1,000 asset, wealth, hedge and other fund managers offering structured LTV (Loan to Value) and LTC (Loan to Cost) funding programs with up to 100% capital availability on variable debt/equity terms. CHAPTER 4: The Investor package Whereas before you would have produced a business plan and presented it to your bank or other funding source...you now need to get everything across on paper and through a conference call that you used to do by sitting across a desk. CHAPTER 5: The Capital Raising Process At the outset, it is important to emphasise that none of the processes you will encounter bear any resemblance to traditional bank loans (or asset financing), private equity or venture capital transactions...The funders are capital market professionals... CHAPTER 6: Fees and Costs of Funding ...every commercial bank, investment bank and institutional lender...requires some form of deposits or fees for commercial loans. It is to ensure that the gatekeepers' and funders' costs are at least partially covered and, crucially, the borrower is committed to the transaction and will act in good faith to conclude it. CHAPTER 7: 15 Creative Ways to Fail You send the business plan, executive summary, drawings, permits, JV agreements, contracts, land leases, etc altogether in the first email, thereby overwhelming the recipient and clogging up their inbox. Rest assured...your e-mail will be deleted. CHAPTER 8: Three Case Studies Three separate case studies covering different financing structures, global regions, deal values and markets. CHAPTER 9: Scams, Mills and Joker-Brokers The list of so called 'joker brokers' is endless...They typically know a guy who knows guy who knows a guy in a hedge fund. These are the 'daisy chains'. Avoid them like the plague. CHAPTER 10: Frequently Asked Questions 1. What is alternative capital? It's not so much the 'capital' that's alternative, but the alternative channels it is now using to find its way to your project... CHAPTER 11: Private Placement Platforms and Dart Liquidity Pools The PPP's are working ever more closely with the mysteriously named Dark Liquidity Pools. This is perfect for the alternative capital market where investors can make larger transactions, at lower cost than they might otherwise and keep their business private. CHAPTER 12: Blue Sky ...the alternative capital era will be built on a truly global market which is already taking shape. There will be no geographic centres, only trusted brands and products.