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Alphabet: The Becoming of Google

Alphabet: The Becoming of Google

Paperback

Series: Global Media Giants

Business GeneralGeneral Political ScienceGeneral Sociology

ISBN10: 1032092599
ISBN13: 9781032092591
Publisher: Routledge
Published: Jun 30 2021
Pages: 124
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player.

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General Political Science