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The AI Marketing Playbook: Concepts - Methods - Applications

The AI Marketing Playbook: Concepts - Methods - Applications

Paperback

AccountingMarketingGeneral Computers

Publisher Price: $44.99

ISBN10: 1501522892
ISBN13: 9781501522895
Publisher: Mercury Learning and Information
Published: Sep 21 2024
Pages: 272
Weight: 1.10
Height: 0.50 Width: 5.90 Depth: 8.90
Language: English

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

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Lamplugh, Mark

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General Computers