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Hardcover
Series: Routledge Introductions to Media and Communications
ISBN13: 9780415251259
Publisher: Routledge
Published: Dec 19 2008
Pages: 336
Weight: 1.18
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
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