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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising and a Democratic Press

Advertising and a Democratic Press

Baker, C. Edwin

Paperback

Series: Princeton Legacy Library, Book 276

AccountingGeneral Political Science

ISBN10: 0691604932
ISBN13: 9780691604930
Publisher: Princeton Univ Pr
Published: Jul 14 2014
Pages: 216
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly objective information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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