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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Hardcover
AccountingGeneral ReferenceGeneral Sociology
ISBN13: 9781538137802
Publisher: Rowman & Littlefield Publishers
Published: Aug 12 2020
Pages: 304
Weight: 1.68
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.
1 different editions
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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