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Adidas vs Puma: Brothers at War in the Sneaker Game
Paperback
Publisher: Independently Published
Published: Jul 21 2025
Pages: 76
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
Two brothers. One town. And a rivalry that changed the world of sports forever.
In the quiet German village of Herzogenaurach, Adolf and Rudolf Dassler once worked side by side - until ambition, war, and pride tore them apart. The result? The birth of Adidas and Puma, two of the most iconic sports brands in history.
Adidas vs Puma: Brothers at War in the Sneaker Game tells the true story of how sibling rivalry fueled a global sneaker war. From Olympic podiums to hip-hop stages, from the football pitch to the fashion runway, this is the behind-the-scenes drama that shaped an industry.
Through gripping storytelling, rare insights, and striking visual elements, this book dives deep into:
The origins of the Dassler brothers and their legendary falling-out
The cultural rise of sneakers and their unexpected global impact
The marketing ambushes, athlete deals, and street-style revolutions
How the feud finally found peace on a soccer field - decades later
Whether you're a fan of sports, fashion, history, or business warfare, this is a story of legacy, identity, and the shoes that changed the world.
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