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The added value of wine and wine tourism
Paperback
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ISBN10: 6209571573
ISBN13: 9786209571572
Publisher: Our Knowledge Publishing
Published: Jan 27 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9786209571572
Publisher: Our Knowledge Publishing
Published: Jan 27 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
This bachelor thesis deals with the added value of wine and tourism for the South-West Styria tourist region and illustrates this using the example of the South Styrian Wine Route. Furthermore, it highlights megatrends in tourism and their adaptation by the Austrian Tourism Association, Österreich Werbung. Finally, the implementation and further implementation possibilities with regard to these trends are analysed and discussed. This thesis is mainly based on desk research with various practice-oriented data and elements.
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