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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Abstract Meth Info Theo (2nd Ed)

Abstract Meth Info Theo (2nd Ed)

Hardcover

Series: Multivariate Analysis, Book 10

General ComputersGeneral MathematicsGeneral Science

ISBN10: 9814759236
ISBN13: 9789814759236
Publisher: World Scientific Publishing Company
Published: Jun 19 2016
Pages: 412
Weight: 1.59
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.

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