Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat

Khan, Gohar F.

Paperback

Series: Creating Value with Social Media Analytics, Book 3

Business GeneralGeneral Computers

ISBN10: 1507823207
ISBN13: 9781507823200
Publisher: Createspace Independent Publishing Platform
Published: Jul 2 2015
Pages: 216
Weight: 0.87
Height: 0.46 Width: 7.44 Depth: 9.69
Language: English
Alert: A more comprehensive edition of this book is now available : https: //www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.

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