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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Hardcover
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ISBN10: 074254107X
ISBN13: 9780742541078
Publisher: Rowman & Littlefield Publishers
Published: Feb 20 2006
Pages: 144
Weight: 1.09
Height: 0.72 Width: 7.02 Depth: 9.24
Language: English
ISBN13: 9780742541078
Publisher: Rowman & Littlefield Publishers
Published: Feb 20 2006
Pages: 144
Weight: 1.09
Height: 0.72 Width: 7.02 Depth: 9.24
Language: English
In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
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