Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

Powell, Larry
Kitchens, James T.

Paperback

Series: Lexington Studies in Political Communication

General ReferenceGeneral Political ScienceGeneral Sociology

ISBN10: 1498507247
ISBN13: 9781498507240
Publisher: Lexington Books
Published: Mar 27 2017
Pages: 124
Weight: 0.45
Height: 0.30 Width: 5.90 Depth: 8.90
Language: English
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book--fear, national narcissism, consumerism, and religion--serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

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