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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Third Agenda in U.S. Presidential Debates: DebateWatch and Viewer Reactions, 1996-2004

The Third Agenda in U.S. Presidential Debates: DebateWatch and Viewer Reactions, 1996-2004

Buehler, Susan
McDonald, Kelly
Carlin, Diana

Hardcover

Series: Praeger Political Communication

General Political ScienceUnited States Politics

ISBN10: 0275967735
ISBN13: 9780275967734
Publisher: Praeger
Published: Dec 1 2008
Pages: 296
Weight: 1.30
Height: 1.10 Width: 6.50 Depth: 9.10
Language: English

Drawing on scholarly research and media critiques, The Third Agenda in Presidential Debates examines the most recent U.S. presidential debates from the perspective of television viewers who watched the encounters first hand. Through a national program--DebateWatch--tens of thousands of viewers had an opportunity to provide feedback to the debate sponsors, the campaigns, and the media following the 1996, 2000, and 2004 presidential debates. As a result, thousands of groups met after each debate to discuss what they liked and didn't like about a particular candidate, what they learned, and what they still needed to know about the issues presented before them. These focus groups, along with various surveys and emails, allowed viewers to lay out a concise third agenda for the debates: the public's, one in which comparisons could be drawn between their own interests and that of the media and the candidates themselves.

Besides clearly mapping out the important aspects the public looks for when watching a debate, the authors demonstrate how citizen participation challenges candidates and their issues. In addition, the authors offer predictions for future debates and how new generations will choose to participate.

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