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The Three Fears Every Leader Has to Know: Words to Use in a Crisis
Hardcover
ManagementCognitionGeneral Political Science
ISBN13: 9783031089831
Publisher: Palgrave MacMillan
Published: Aug 6 2022
Pages: 136
Weight: 0.65
Height: 0.60 Width: 6.00 Depth: 8.30
Language: English
Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know - apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader's appeal to fear may serve a constructive purpose in a crisis.
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