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The 1992 Presidential Campaign: A Communication Perspective

The 1992 Presidential Campaign: A Communication Perspective

Paperback

Series: Praeger Political Communication

General ReferenceGeneral Political Science

ISBN10: 027594560X
ISBN13: 9780275945602
Publisher: Praeger
Published: Jul 12 1994
Pages: 288
Weight: 0.89
Height: 0.60 Width: 6.14 Depth: 9.21
Language: English
Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of significant symbols through human communication. As we attempt to make sense of our environment, political bits of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, electronic town hall meetings, and C-Span.

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General Political Science