Marketing in 2028

Standardization Versus Differentiation: A False Dichotomy? by Davis, Miles

Rules of the Service Game: What Service Leaders Need to Know by Schneider, Benjamin, Bowen, David E., Wirtz, Jochen

Essentials of Marketing Analytics by Harrison, Dana E., Ajjan, Haya, Hair, Joseph F.

Create Only Core Concepts Notebook for Connect Master: Marketing 2028 Release by Beitelspacher, Lauren, McGraw Hill