Marketing in 2027
Datengetriebene Segment- Und Wettbewerbsbezogene Differenzierung Der Marketinginstrumente: Methodische Grundlagen Und Empirische Analyse Am Beispiel D
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Mergner, Niklas
Earned Media and the Role of Finance in the 2024 Presidential Campaigns: Does Money Matter?
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Myers, Cayce
Outbrand: The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition
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Aarons, Chris
The Storybrand Your Business Field Guide: The Proven One-Page Messaging Plan for Attracting Customers and Closing Sales
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Miller, Donald
Retail Marketing Management: An Omnichannel Perspective
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Stoyanov, Dobromir Kirilov
Erfolgreiche Marketingtexte: Wie Sie Mit Gehirngerechten Texten Mehr Verkaufen - Und Dabei KI Effizient Einsetzen
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Reiter, Markus
The Business of Public Relations: Practical Strategies for Modern Communication
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Vignati, Fabrizio
The Moral Marketplace: Cause-Related Marketing and the Architecture of Legitimacy
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Ndasi, Wilson Nih
Marketing: Eine Einführung Auf Der Grundlage Von Case Studies
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Linzmajer, Marc, Walsh, Gianfranco, Deseniss, Alexander
Rules of the Service Game: What Service Leaders Need to Know
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Schneider, Benjamin, Bowen, David E., Wirtz, Jochen
Surfing the Black Wave: Brand Leadership in the Age of AI
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Cobb, Daniel Brian
Rage and Hope: The Women's Movement Through Its Most Powerful Campaigns
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Luttrell, Regina
Focus Groups: Theory and Practice
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Shamdasani, Prem, Stewart, David W.
Artificial Intelligence in Political Marketing, Public Affairs and Trust: A Curated Literature Overview
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Harris, Phil, Rees, Patricia, Robertson, Christopher
Trustonomics: How to Boost Profits and Growth Through Trust, Transparency and Authenticity
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Foster-Fletcher, Richard, Coi, Odilia
If You Want to Get Rich, Build a Power Niche: And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work
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Stachenfeld, Bruce M.
Management Und Marketing Für Fördervereine Und Freundeskreise: Mitgliederwerbung, Fundraising, Netzwerk- Und Lobbyarbeit
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Bauer, Matthias Johannes, Jäger, Laura
Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy
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Bhoumik, Kshitij
Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy
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Bhoumik, Kshitij
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective
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Wolniak, Radoslaw, Brzeziński, Andrzej, Kabus, Judyta
The Pivotal Framework: A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth
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Opresnik, Marc
Relationship Marketing: Das Management Von Kundenbeziehungen
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Saleschus, Maxim, Bruhn, Manfred
Principles of Entrepreneurial Marketing: Strategy and Applied Practice
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Thompson, Zach, O'Dean, Charles, Booth, Paul
Principles of Entrepreneurial Marketing: Strategy and Applied Practice
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Thompson, Zach, O'Dean, Charles, Booth, Paul
Services Marketing: Menschen - Technologien - Strategien
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Paluch, Stefanie, Wirtz, Jochen
Brave Work in the Age of Climate Change: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times
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Morrison, Deborah
Conquering the Pitch: The Economics of Soccer
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Frick, Bernd
Attractiveness of Regions and Sustainable Regional Economic System: As a Measure of Social Welfare Function
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Nakamura, Daisuke
