Restaurant Success by the Numbers
A Money-Guy's Guide to Opening the Next New Hot Spot
ISBN10: 1607745585 ISBN13: 9781607745587 Publisher: Ten Speed Pr Published: Jul 15 2014 Pages: 298 Weight: 0.90lbs. Height: 9.25" Width: 6.25" Depth: 1.00" Edition: 2nd Edition Language: English
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.