The Tipping Point
How Little Things Can Make A Big Difference
ISBN10: 1586217453 ISBN13: 9781586217457 Publisher: Hachette Audio Published: Jan 1 2005 Weight: 0.25lbs. Height: 5.50" Width: 5.00" Depth: 0.50" Language: English
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.